Brand Visibility Product Expert, SEO & AI Visibility (Enterprise Solution Unit)
Semrush is a brand visibility platform, empowering marketers to command their online presence and create measurable impact. We unify SEO authority and AI visibility, so brands are found, cited, and chosen everywhere search happens. That’s how Semrush gained the trust of over 28 million users—from scaling startups to Fortune 500 companies.
Here, you own the way you work, but we move as one unbeatable team.
We don’t just lead the market, we’re busy creating the world where Semrush is an unfair advantage for every marketer.
We move fast in ways to help you grow. Here, you have room to experiment, keep what works, and learn quickly from what doesn’t.
Ready to share our ambition and make an impact? Then, this role may be for you.
About the role
The way brands are discovered online is changing as search engines, AI assistants, and large language models increasingly shape how users find information and interact with content. This role operates where SEO, GEO/ASO and artificial intelligence meet, translating real-world optimization insights into product capabilities that power Semrush Enterprise AIO and Semrush Enterprise SEO.
The focus is on understanding how organizations build digital authority beyond their own websites. Signals such as backlinks, brand mentions, digital PR coverage, community discussions, and SaaS review ecosystems influence how brands appear in search engines and AI-generated responses.
Evaluate customer visibility across search engines and LLMs using multiple sources
Create agentic processes to optimize visibility via Semrush Enterprise AIO and Semrush Enterprise SEO
Act as an internal authority on off-page SEO, outreach marketing, and digital public relations
Analyze brand presence across media, PR channels, Reddit, YouTube, forums, Wikipedia, G2, Capterra, and TrustRadius
Assist with SEO and GEO, including site architecture, crawlability, semantic HTML, structured data, content clarity, indexation, performance optimization, and AI-ready content structures
Present concepts to customers and drive adoption of agentic solutions
Build AI-agent workflows and prototypes using tools such as Claude to generate code, automate workflows, and accelerate experimentation
About you
Move together. Raise the bar. Learn fast—grow faster. That’s the default. And here’s what else is needed to succeed in this role:
Degree in Computer Science, Information Systems, Marketing, or equivalent professional experience
Experience with Generative Engine Optimization (GEO) and AI-driven content discovery
Experience with off-page SEO strategies such as link development and digital PR
Familiarity with community platforms such as Reddit, Wikipedia, YouTube, and online forums
Experience analyzing ecosystems such as G2, Capterra, and TrustRadius
Understanding of technical SEO including site architecture, crawlability, semantic HTML, and structured data
Practical experience working with AI-assisted development workflows.
Knowledge of web technologies including HTML, CSS and JavaScript
Familiarity with CDN architecture, page speed optimization, and Core Web VitalsStrong analytical and critical thinking, excellent communication skills, and the ability to work autonomously while collaborating closely across product, engineering, and customer teams.
About the perks
Unlimited PTO
Hobby & team building budget allowance
Employee Support Program
Loss of family member financial aid
Employee Resource Groups
A little more about us
Semrush is the leading brand visibility platform, empowering marketers to command their online presence and create measurable impact.
Built on the industry’s most expansive proprietary dataset, Semrush delivers AI-driven insights across GEO, SEO, Agentic Search Optimization, content marketing, paid media, and social strategy. The company was founded in 2008 and is headquartered in Boston, MA with a global presence across North America, Europe and Asia.
We’ve built something people are proud to be part of. And the awards agree: Great Place to Work, DEI Workplace, Diversity Champion Award, International Inclusion Award, Most Women Friendly Employers, Best Place for Working Parents. All thanks to 1700+ employees who build the company every day.
About our Diversity, Equity, and Inclusion commitments
Semrush is an equal opportunity employer. Building a better future for marketers around the world unites people from all backgrounds. Even if you feel that you don’t 100% match all requirements, don’t be discouraged to apply! We are committed to ensure that everyone feels a sense of belonging in the workplace.
We do not discriminate based upon race, religion, creed, color, national origin, sex, pregnancy, sexual orientation, gender identity, gender expression, age, ancestry, physical or mental disability, or medical condition including medical characteristics, genetic identity, marital status, military service, or any other classification protected by applicable local, state or federal laws.
Ready to be a part of this mission? Join us!
Carmen Sánchez de Muniáin Muro
Talent Acquisition Specialist
At Semrush, we take a serious and comprehensive approach to hiring new people. We welcome those who are professionals in their field and passionate about their work to join our team.
A “five-minute interview” or “get a job in three clicks” approach is not the way we work.
During the interview, we ask candidates to talk about themselves and their background in detail. We try to discover the most important aspects about the way someone works and their personality before a job offer is made.
Once the resume is received it will be reviewed by a member of the Talent Acquisition team. We try to provide feedback within three working days.
Flexible approach for an interview format
In order for the online meetings to be productive, we suggest following these tips to make sure you are set up well:
- Join the interview from a laptop or desktop computer (not a smartphone). You may need to print something or present your screen during the interview.
- Please turn on your camera. Visual communication is especially important for us.
- Choose a quiet place to talk. Attending an interview from the street is not a good idea.
- Keep your phone at hand in case there are technical issues that mean we have to continue the interview by direct call.
Product & Tech
Engineers, data specialists, product managers, and product designers work closely together as one team at Semrush. Everyone shares a strong product mindset—thinking not only about how things are built, but about the value they create for our customers.
Our P&T teams are based across most Semrush office locations—in Spain, Germany, the Netherlands, Poland, Cyprus, the Czech Republic, Serbia, and even Vietnam! As the name suggests, they all work on creating and developing Semrush products.
There’s a dedicated branch focused on developing new products, another driving growth strategies & innovation, and a third responsible for technical excellence. Importantly, a separate team oversees product operations to ensure all processes run smoothly. This structure helps us stay focused while keeping our finger on the pulse, and improve our products in line with the constantly evolving tech environment.
A transparent career framework supports our colleagues in deepening their expertise and developing into Staff and Principal roles. For those eager to lead people and teams, management paths are also available. For instance, there’s a possibility to become a Tech Lead Manager (TLM) within the engineering scope where you’ll be able to combine team leadership with hands-on technical work.
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