Marketing Automation Manager (Datos Team)

Hi there!
We are Semrush, a global IT company developing our own product – a platform for digital marketers. New stars are born here, so don’t miss your chance.
This is our Marketing Automation Manager role for Datos team for those who are goal and success-oriented.

Official Datos website - https://datos.live/

Tasks in the role

The Marketing Automation Manager will be responsible for managing and optimizing our marketing automation tools, particularly focusing on our CRM, HubSpot. This role involves setting up and managing automation workflows, ensuring data integrity, and generating actionable insights through comprehensive reporting and tracking. The ideal candidate will be results-driven, detail-oriented, highly analytical, and have a deep understanding of marketing operations.

• CRM Management: Oversee the management and optimization of our CRM platform (HubSpot), ensuring it is fully integrated with other tools and used to its full potential
• Automation Setup: Design, implement, and manage automated marketing & sales workflows, including email campaigns, lead nurturing sequences, and customer segmentation strategies
• Data Integrity: Maintain the accuracy and cleanliness of CRM data by regularly auditing data inputs, removing duplicates, and updating outdated information
• Reporting and Analytics: Develop and deliver regular reports on campaign performance, CRM health, lead conversion rates, and other key metrics to support data-driven decision-making
• Collaboration: Work closely with the sales and product teams to ensure alignment in marketing strategies and objectives
• Optimization: Continuously monitor and optimize automation processes, ensuring maximum efficiency and effectiveness in achieving marketing goals

Who we are looking for

• Education: Bachelor’s degree in Marketing, Business Administration, Information Technology, or a related field
• Experience: Minimum of 3-5 years of experience in marketing automation, CRM management, or related roles, with a strong preference for experience using HubSpot
• Technical Skills: Proficiency in CRM platforms (HubSpot is a must), marketing automation tools, data analysis, and reporting tools. Familiarity with SQL or similar database query languages is a plus.
• Analytical Mindset: Strong analytical skills with the ability to interpret data and make data-driven decisions
• Attention to Detail: Highly organized with meticulous attention to detail, particularly in data management and reporting
• Communication: Excellent written and verbal communication skills, with the ability to explain complex processes to non-technical stakeholders
• Problem-Solving: Strong problem-solving skills with a proactive approach to identifying issues and implementing solutions
• Adaptability: Ability to work in a fast-paced environment and adapt to changing priorities and deadlines

They say there are no perfect candidates, but that might well be you, if you have

• Experience in the SaaS industry or with data-driven marketing
• HubSpot Certification(s)
• Knowledge of GDPR, CAN-SPAM, and other data privacy regulations
• You share our common values: Trust, as we prefer to speak up and be our true selves; Sense of Ownership, as it’s not worth wasting time on something you don’t believe in; and enthusiasm for Constant Change, as we are always looking to make things better

A bit about the team

You can get to know the team better at one of the interviews, but some brief information about future colleagues will be useful now.

Datos is a global clickstream data provider focused on licensing anonymized, at-scale, privacy-secured datasets to ensure its clients and partners are safe in an otherwise perilous marketplace. Datos offers access to the desktop and mobile browsing behavior for tens of millions of users across the globe, packaged into clean, easy-to-understand data products. Datos’ mission is to provide clickstream data built on trust and driven by tangible results. Major firms around the globe trust Datos to provide the data they need to stop operating blindly in an ever-changing digital landscape. Datos was founded in 2019 and has offices in New York City (HQ), Spain, and Germany.

We will try to create all the right conditions for you to work and rest comfortably

• It’s up to you to decide what work format works best for you. You can #wfo, #wfh, or mix both
• Flexible working day start.
• Snacks and coffee at the office.
• Corporate events.
• Unlimited PTO.
• Training, courses, conferences.

Finally, a little more about our company

Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media and competitive research campaigns and get measurable results from online marketing.

We’ve been developing our product for 16 years and have been awarded G2s Top 100 Software Products, Global and US Search Awards 2021, Great Place to Work Certification, Deloitte Technology Fast 500 and many more. In March 2021 Semrush went public and started trading on the NYSE with the SEMR ticker.

10,000,000+ users in America, Europe, Asia, and Australia have already tried Semrush, and over 1,000 people around the world are working on its development. The Semrush team is constantly growing.

Our new colleague, we are waiting for you!
Semrush is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, creed, color, national origin, sex, pregnancy, sexual orientation, gender identity, gender expression, age, ancestry, physical or mental disability, or medical condition including medical characteristics, genetic identity, marital status, military service, or any other classification protected by applicable local, state or federal laws. All employment decisions are based on business needs, job requirements, merit, and individual qualifications.