Semrush DEI: Celebrating Diversity, Equity, and Inclusion

DEI in Numbers

33%

of C-Level represents underrepresented groups¹

gender wage gap in salaried leadership positions²

42%

of Semrush employees
identify as women

20%

of tech roles
are held by women

41%

of leadership positions³ at Semrush are held by women

20%

of our US colleagues identify as an underrepresented racial group⁴

1
Underrepresented groups include LGBTQ+, women communities, people of color.
2
Leadership positions are VP, Senior Director, Director, Senior Head, Head, Senior Lead, and Lead positions.
3
Leadership positions are VP, Senior Director, Director, Senior Head, Head, Senior Lead, and Lead positions.
4
Underrepresented racial/ethnic groups include Black or African American, Hispanic or Latinx, Native Hawaiian and Pacific Islander, and Native American.

Semrush DEI Manifesto

Our employees’ energy and motivation are exactly what allows us to create the future and accomplish what no one else can in the market. We embrace highly motivated professionals with diverse backgrounds and experiences - if we didn’t, we would miss out on unique ideas, ways of thinking, and new and exciting opportunities for the company and our customers. We understand that working with all people helps us maintain an exceptional culture; one that fosters motivation, innovation, and a deep sense of pride for what we do.

We recognize that everyone is different, and we’re proud to dedicate time, tools and resources to ensure everyone reaches their full potential—this is what allows us to build up individual and team growth within the company and apply valuable feedback from all corners of our organization. The combination of expertise, experience, and an open environment where ideas flourish creates the opportunity to bring out the best in the company and enables us to constantly evolve. We focus on maintaining and improving an open, safe, and fair environment where everyone can succeed and feel valued.

Diverse (by race, ethnicity, gender, sexual identification, etc.) professionals who know how to make decisions and act independently help the company continue to move forward and excel. We believe this is possible only if we have an environment that allows employees to integrate seamlessly, assists them in achieving goals, and removes barriers. This type of environment shows respect and appreciation of different cultures and backgrounds. Maintaining and developing such an environment is impossible without the support of all employees and flexibility in processes. If a colleague needs or asks for help, we will always offer assistance instead of remaining silent or indifferent. We make sure new and current employees never feel alone in their work; whether they are at the office or at home, we know they are the future of our company and our most important asset.

DEI SUPPORT AND DEVELOPMENT

Policy and Processes

It is essential for us to support DEI in words and actions. Every Semrush employee signs the DEI policy. All new processes adhere to this policy: from hiring to promotions.

Talent

From the very first interaction with a future employee to their onboarding on Day 1, we integrate our DEI policy and principles across every step of the hiring process.

Culture

Diversity, Equity, and Inclusion are integral to Semrush culture. Our future success is contingent on creating a safe and comfortable environment for everyone.

EMPLOYEE RESOURCE GROUPS

At Semrush, we have 6 Employee Resource Groups—bringing together members and allies across functions around the globe. Resource groups help us build strong communities and create better work-life balance for everyone.

DEI Women’s Rights.png — DEI Women’s Rights

Differently Abled People.png — Differently Abled People

Neurodiverse community.png — Neurodiverse community

International awards

Technology Fast 500 2021 North America Deloitte

Diversity Champion Corporate Award 2025/26

Diversity Equity Inclusion Workplace 2025

DEI: by us, for us, with us