How Our Equity Plan Inspired Employee Ownership and Delivered a 31% in ROI
Semrush’s Total Rewards team explores the intricacies of equity plan solutions and shares how to turn a fragmented scheme into a driver of employee engagement.
Margarita Gizatova (she/her) and Anastasia Efremova (she/her)
Total Rewards Manager and Global Director in Total Rewards
Margarita Gizatova, Total Rewards Manager. Margarita is a seasoned C&B expert with cross-industry experience in Telecommunications, Banking, and Oil & Gas. Since 2022, she’s been part of the Semrush team, leading the development of short- and long-term incentive programs and acting as Compensation Partner for go-to-Market functions. She combines strategic insight with a hands-on approach, turning complex reward challenges into clear, actionable solutions. Anastasia Efremova, Global Director in Total Rewards. Anastasia joined Semrush in 2020 and helped build its global rewards practices from scratch. With over a decade of experience in manufacturing, logistics, and FMCG, she has led initiatives like equity plan redesign, pay-for-performance models, and a comprehensive pay equity strategy. Anastasia shapes reward systems that balance fairness, performance, and purpose, supporting both business growth and individual contribution.