From Idea to Impact: How to Measure the New Product Features’ Success
Introducing new features instead of perfecting existing ones can be tempting. Learn how data can help product teams understand the real value of features.
Authors
Get to know the Semrush employees who contribute articles to our blog
Alex Sokolnikov
Product Owner, Semrush
Alex is the Product Owner for one of the Semrush tools–ContentShake AI. His main area of interest is launching products from scratch, finding product-market fit, and bringing products to self-sufficiency within a year. Under his leadership, ContentShake evolved into an AI marketer assistant tool, using advanced AI models for SEO-relevant content generation and competitor analysis.
Yulia has been passionate about data analysis for over 6 years now. She is a huge supporter of data-driven decision making, and is known for a product-oriented approach across all her activities at Semrush. Yulia's two focus areas are currently data studies and people management. Yulia serves as a Lead of the team whose daily tasks consist of analyzing latest industry trends to сreate insightful stories based on Semrush data.
Yana Romanova (she/her)
Head of Employer Brand
Yana has been working in the HR Brand sphere since 2017. Her main belief is that the brand should be based on true values and company spirit because a candidate's expectations about the employer should match reality. Under Yana's management, Semrush was listed in the top 10 of the strongest HR Brands in IT (out of 700 companies) and was granted the Great Place to Work certification twice.
In addition to leading the EVP project, Yana supervised and coordinated the launch of the current Career website of the company and a branded HR podcast.
International awards
