
4 Essential Marketing Tactics to Implement for 2024
As 2024 approaches, marketers are planning for how to tackle next year’s goals. Here are a few trends and tactics brands should consider to set themselves up for success.
Get to know the Semrush employees who contribute articles to our blog
Andrew serves as Semrush’s Chief Marketing Officer and leads a team of over 150 global marketing and communications professionals. Andrew has a demonstrable track record in building and optimizing global marketing functions from the ground up. He has lived and worked in some 20+ countries, with a primary focus on digital marketing and digital transformation. Prior to Semrush, he held CMO roles and led global marketing functions at UnitedLex, SoftServe, Cisco, GfK, and more.
Yulia has been passionate about data analysis for over 6 years now. She is a huge supporter of data-driven decision making, and is known for a product-oriented approach across all her activities at Semrush. Yulia's two focus areas are currently data studies and people management. Yulia serves as a Lead of the team whose daily tasks consist of analyzing latest industry trends to сreate insightful stories based on Semrush data.
Yana has been working in the HR Brand sphere since 2017. Her main belief is that the brand should be based on true values and company spirit because a candidate's expectations about the employer should match reality. Under Yana's management, Semrush was listed in the top 10 of the strongest HR Brands in IT (out of 700 companies) and was granted the Great Place to Work certification twice.
In addition to leading the EVP project, Yana supervised and coordinated the launch of the current Career website of the company and a branded HR podcast.








