
How to switch from Sketch to Figma: The Semrush Experience
Our UX/UI design team tells how they switched to Figma and why Zeplin, Sketch, and Google Drive didn’t quite make it for them.
Get to know the Semrush employees who contribute articles to our blog
Product Designer
Julia has been working in web design for more than twelve years. She started her journey already in high school by developing web pages using HTML <table> tags. Later, her main focus shifted to e-commerce projects and promo pages. At the current moment, she is fully devoted to design systems. Colleagues know Julia as a “design system librarian”, as she helped build and develop it from scratch. Julia was closely involved in a major brand restyling of Semrush. She loves facing complex challenges and enjoys helping fellow designers learn new things.
Yulia has been passionate about data analysis for over 6 years now. She is a huge supporter of data-driven decision making, and is known for a product-oriented approach across all her activities at Semrush. Yulia's two focus areas are currently data studies and people management. Yulia serves as a Lead of the team whose daily tasks consist of analyzing latest industry trends to сreate insightful stories based on Semrush data.
Yana has been working in the HR Brand sphere since 2017. Her main belief is that the brand should be based on true values and company spirit because a candidate's expectations about the employer should match reality. Under Yana's management, Semrush was listed in the top 10 of the strongest HR Brands in IT (out of 700 companies) and was granted the Great Place to Work certification twice.
In addition to leading the EVP project, Yana supervised and coordinated the launch of the current Career website of the company and a branded HR podcast.








