Authors

Marina Tiviakova, Product Designer. Marina has over 10 years of UI & UX experience—skillfully crafting products that simplify tasks for clients and humanize digital systems. Since joining Semrush in 2018, her achievements include building products from scratch and spearheading continuous improvements. She's always exploring new areas, learning new skills, and trying out different hobbies, mixing her professional commitment with a passion for life's adventures.

Diana Azizbaeva, QA Engineer.

Diana brings over six years of experience as a QA Engineer to her work. Her passion lies in analyzing system requirements and automating user flows, which originally led her to work as a System Analyst. Diana's current focus areas revolve around ensuring the quality of the product, particularly in its support of the content creation process and optimizing user flow based on received data. Her journey reflects a dedication to understanding user needs and improving product functionality.

Yulia has been passionate about data analysis for over 6 years now. She is a huge supporter of data-driven decision making, and is known for a product-oriented approach across all her activities at Semrush. Yulia's two focus areas are currently data studies and people management. Yulia serves as a Lead of the team whose daily tasks consist of analyzing latest industry trends to сreate insightful stories based on Semrush data.

Yana has been working in the HR Brand sphere since 2017. Her main belief is that the brand should be based on true values and company spirit because a candidate's expectations about the employer should match reality. Under Yana's management, Semrush was listed in the top 10 of the strongest HR Brands in IT (out of 700 companies) and was granted the Great Place to Work certification twice.

In addition to leading the EVP project, Yana supervised and coordinated the launch of the current Career website of the company and a branded HR podcast.