
Leadership Guide: Dos and Don’ts
An experienced leader herself, our CHRO Tatiana Starikova elaborates on what it takes to be exactly the leader your company and the team need.
Get to know the Semrush employees who contribute articles to our blog
Tatiana joined the Semrush team in 2017. Since 2021, she has served as CHRO of the company and managed the HR Division globally in 9 countries and 13 offices. During her professional experience at Semrush, Tatiana has played a significant role in the company's IPO launch in March 2021, as well as in introducing a policy of unlimited PTO in 2023. Tatiana’s focal point lies in implementing results-oriented processes that stimulate and support business growth.
Yulia has been passionate about data analysis for over 6 years now. She is a huge supporter of data-driven decision making, and is known for a product-oriented approach across all her activities at Semrush. Yulia's two focus areas are currently data studies and people management. Yulia serves as a Lead of the team whose daily tasks consist of analyzing latest industry trends to сreate insightful stories based on Semrush data.
Yana has been working in the HR Brand sphere since 2017. Her main belief is that the brand should be based on true values and company spirit because a candidate's expectations about the employer should match reality. Under Yana's management, Semrush was listed in the top 10 of the strongest HR Brands in IT (out of 700 companies) and was granted the Great Place to Work certification twice.
In addition to leading the EVP project, Yana supervised and coordinated the launch of the current Career website of the company and a branded HR podcast.








