Authors

Get to know the Semrush employees who contribute articles to our blog

Tatiana Starikova (she/her)

Tatiana Starikova (she/her)

Chief HR Officer, Semrush

Tatiana joined the Semrush team in 2017. Since 2021, she has served as CHRO of the company and managed the HR Division globally in 9 countries and 13 offices. During her professional experience at Semrush, Tatiana has played a significant role in the company's IPO launch in March 2021, as well as in introducing a policy of unlimited PTO in 2023. Tatiana’s focal point lies in implementing results-oriented processes that stimulate and support business growth.

Leadership Guide: Dos and Don’ts
Tatiana Starikova (she/her)

Leadership Guide: Dos and Don’ts

An experienced leader herself, our CHRO Tatiana Starikova elaborates on what it takes to be exactly the leader your company and the team need.

Yulia Ibragimova (she/her)

Yulia Ibragimova (she/her)

Research Agency Lead

Yulia has been passionate about data analysis for over 6 years now. She is a huge supporter of data-driven decision making, and is known for a product-oriented approach across all her activities at Semrush. Yulia's two focus areas are currently data studies and people management. Yulia serves as a Lead of the team whose daily tasks consist of analyzing latest industry trends to сreate insightful stories based on Semrush data.

Data-Driven Brand Activities: How to Extract More Value from Data for PR and Marketing
Yulia Ibragimova (she/her)

Data-Driven Brand Activities: How to Extract More Value from Data for PR and Marketing

What do you do when need information in 2023? You search the web. People may lie in surveys, but they are unlikely to be anything but truthful in a Google search.

Yana Romanova (she/her)

Yana Romanova (she/her)

Head of Employer Brand

Yana has been working in the HR Brand sphere since 2017. Her main belief is that the brand should be based on true values and company spirit because a candidate's expectations about the employer should match reality. Under Yana's management, Semrush was listed in the top 10 of the strongest HR Brands in IT (out of 700 companies) and was granted the Great Place to Work certification twice.

In addition to leading the EVP project, Yana supervised and coordinated the launch of the current Career website of the company and a branded HR podcast.

How to Create an EVP                
and Roll It Out:                                
The Semrush Experience
Yana Romanova (she/her)

How to Create an EVP and Roll It Out: The Semrush Experience

A unique Employer Value Proposition (EVP) helps the company’s brand grow externally and internally. Let’s see how it works.

International awards

Great Place to Work certified
Technology Fast 500 2021 North America Deloitte
DiversityJobs.com Employer Member 2023
International Inclusion Award 2025/26
Diversity Champion Corporate Award 2025/26
Best Place for Working Parents
Women Tech Network 2025
Diversity Equity Inclusion Workplace 2025
Most Women Friendly Employers 2025
Premio Igualia 2025