How to Create an EVP and Roll It Out: The Semrush Experience
A unique Employer Value Proposition (EVP) helps the company’s brand grow externally and internally. Let’s see how it works.
Yana Romanova
Head of HR Brand
Yana has been working in the HR Brand sphere since 2017. Her main belief is that the brand should be based on true values and company spirit because a candidate's expectations about the employer should match reality. Under Yana's management, Semrush was listed in the top 10 of the strongest HR Brands in IT (out of 700 companies) and was granted the Great Place to Work certification twice. In addition to leading the EVP project, Yana supervised and coordinated the launch of the current Career website of the company and a branded HR podcast.