Authors

Marina Tiviakova, Product Designer. Marina has over 10 years of UI & UX experience—skillfully crafting products that simplify tasks for clients and humanize digital systems. Since joining Semrush in 2018, her achievements include building products from scratch and spearheading continuous improvements. She's always exploring new areas, learning new skills, and trying out different hobbies, mixing her professional commitment with a passion for life's adventures. Diana Azizbaeva, QA Engineer. Diana brings over six years of experience as a QA Engineer to her work. Her passion lies in analyzing system requirements and automating user flows, which originally led her to work as a System Analyst. Diana's current focus areas revolve around ensuring the quality of the product, particularly in its support of the content creation process and optimizing user flow based on received data. Her journey reflects a dedication to understanding user needs and improving product functionality.

Margarita Gizatova, Total Rewards Manager. Margarita is a seasoned C&B expert with cross-industry experience in Telecommunications, Banking, and Oil & Gas. Since 2022, she’s been part of the Semrush team, leading the development of short- and long-term incentive programs and acting as Compensation Partner for go-to-Market functions. She combines strategic insight with a hands-on approach, turning complex reward challenges into clear, actionable solutions. Anastasia Efremova, Global Director in Total Rewards. Anastasia joined Semrush in 2020 and helped build its global rewards practices from scratch. With over a decade of experience in manufacturing, logistics, and FMCG, she has led initiatives like equity plan redesign, pay-for-performance models, and a comprehensive pay equity strategy. Anastasia shapes reward systems that balance fairness, performance, and purpose, supporting both business growth and individual contribution.

Konstantin has been developing IT systems for over fifteen years, which included coding and system-level work. He is keen on thoughtful architecture, clean code, and well-maintainable solutions.