Senior Product Marketing Manager (Datos Team)
Hi there!
We are Semrush, a global IT company developing our own product – a platform for digital marketers. New stars are born here, so don’t miss your chance.
This is our Senior Product Marketing Manager role for idea generators, planning geniuses, and natural-born analysts.
Official Datos website - https://datos.live/
Tasks in the role
- Develop and execute comprehensive GTM plans for new product launches and feature updates
- Define and refine product positioning, messaging, and value propositions, ensuring alignment with market needs and customer insights
- Conduct market research and competitive analysis to inform product strategy and GTM initiatives
- Be the main POC to collaborate with Product and Sales teams to develop compelling sales enablement materials, including presentations, demos, and training resources, with the help of our Content Marketing Manager
- Analyze GTM performance metrics and provide actionable insights to optimize future initiatives
- Lead the development and execution of comprehensive GTM strategies, ensuring alignment with overall business objectives
- Collaborate with cross-functional teams to define target audiences, develop effective marketing campaigns, and optimize sales processes
- Monitor and analyze market trends and customer feedback to identify opportunities for GTM optimization
- Work closely with the Content Marketing Manager to ensure Product content is aligned with the overall GTM strategy
- Work independently and proactively to drive projects to completion
- Proactively identify and resolve cross-functional communication and process bottlenecks
- Mentor and guide other team members, fostering a culture of collaboration and continuous improvement
- Build and maintain strong relationships with key stakeholders across the organization
Who we are looking for
- Bachelor's degree in Marketing, Business, or a related field
- Proven experience in product marketing and GTM execution, preferably in a B2B DaaS, data SaaS or technology environment
- Strong understanding of product lifecycle management and GTM best practices
- Excellent communication, presentation, and interpersonal skills. We really value and protect a healthy and positive working environment!
- Proficiency in project management tools (e. G. , ClickUp, Jira)
- Strong analytical and problem-solving skills
- Ability to work independently and thrive in a fast-paced, remote, and dynamic environment
- Experience in creating and implementing internal processes
- Ideally based in Europe/CET or ET time zones
A bit about the team
A Semrush Company Datos is a global clickstream data provider focused on licensing anonymized, at scale, privacy-secured datasets to ensure its clients and partners are safe in an otherwise perilous marketplace. Datos offers access to the desktop and mobile browsing behavior for tens of millions of users across the globe, packaged into clean, easy to understand data products. Datos’ mission is to provide clickstream data built on trust, and driven by tangible results. Major firms around the globe trust Datos to provide the data they need to stop operating blindly in an ever-changing digital landscape. Datos was founded in 2019 and has offices in New York City (HQ), Spain, and Germany.
We will try to create all the right conditions for you to work and rest comfortably
- It’s up to you to decide what work format works best for you. You can #wfo, #wfh, or mix both.
- Flexible working hours
- Unlimited PTO
- Flexi Benefit for your hobby
- Employee Support Program
- Loss of family member financial aid
- Employee Resource Groups
- Meals, snacks, and drinks at the office
- Corporate events
- Teambuilding
- Gifts for employees
A little more about our company
Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media and competitive research campaigns and get measurable results from online marketing.
We’ve been developing our product for 16 years and have been awarded G2s Top 100 Software Products, Global and US Search Awards 2021, Great Place to Work Certification, Deloitte Technology Fast 500 and many more. In March 2021 Semrush went public and started trading on the NYSE with the SEMR ticker.
10,000,000+ users in America, Europe, Asia, and Australia have already tried Semrush, and over 1,000 people around the world are working on its development. The Semrush team is constantly growing.
Our Diversity, Equity and Inclusion commitments
Semrush is an equal opportunity employer. Building a better future for marketers around the world unites people from all backgrounds. Even if you feel that you don’t 100% match all requirements, don’t be discouraged to apply! We are committed to ensure that everyone feels a sense of belonging in the workplace.
We do not discriminate based upon race, religion, creed, color, national origin, sex, pregnancy, sexual orientation, gender identity, gender expression, age, ancestry, physical or mental disability, or medical condition including medical characteristics, genetic identity, marital status, military service, or any other classification protected by applicable local, state or federal laws.
Our new colleague, we are waiting for you!
At Semrush, we take a serious and comprehensive approach to hiring new people. We welcome those who are professionals in their field and passionate about their work to join our team.
A “five-minute interview” or “get a job in three clicks” approach is not the way we work.
During the interview, we ask candidates to talk about themselves and their background in detail. We try to discover the most important aspects about the way someone works and their personality before a job offer is made.
Once the resume is received it will be reviewed by a member of the Talent Acquisition team. We try to provide feedback within three working days.
Flexible approach for an interview format
In order for the online meetings to be productive, we suggest following these tips to make sure you are set up well:
- Join the interview from a laptop or desktop computer (not a smartphone). You may need to print something or present your screen during the interview.
- Please turn on your camera. Visual communication is especially important for us.
- Choose a quiet place to talk. Attending an interview from the street is not a good idea.
- Keep your phone at hand in case there are technical issues that mean we have to continue the interview by direct call.
Other vacancies
Is there a way to speak about all the teams at our Company that make Semrush the way it is? Oh yes, there is! Are we going to update this section on a regular basis? Oh yes, we are! Because our people are our main value and top priority.
We sincerely appreciate and acknowledge every employee’s contribution to the development of the product.
If you haven't found a job that interests you in other sections, try looking here. In the meantime, we will do our best to keep updating the content for this part of the Career Page.