Data-Driven Brand Activities: How to Extract More Value from Data for PR and Marketing
What do you do when need information in 2023? You search the web. People may lie in surveys, but they are unlikely to be anything but truthful in a Google search.
Authors
Get to know the Semrush employees who contribute articles to our blog
Yulia has been passionate about data analysis for over 6 years now. She is a huge supporter of data-driven decision making, and is known for a product-oriented approach across all her activities at Semrush. Yulia's two focus areas are currently data studies and people management. Yulia serves as a Lead of the team whose daily tasks consist of analyzing latest industry trends to сreate insightful stories based on Semrush data.
Yana Romanova (she/her)
Head of Employer Brand
Yana has been working in the HR Brand sphere since 2017. Her main belief is that the brand should be based on true values and company spirit because a candidate's expectations about the employer should match reality. Under Yana's management, Semrush was listed in the top 10 of the strongest HR Brands in IT (out of 700 companies) and was granted the Great Place to Work certification twice.
In addition to leading the EVP project, Yana supervised and coordinated the launch of the current Career website of the company and a branded HR podcast.
Tatiana Vasileva (she/her)
Head of Design, Semrush
Tatiana is passionate about design culture and communities, and she is a strong advocate for user research. Tatiana’s professional journey began nearly ten years ago in the role of a UI/UX designer. Since then, she’s worked with several tech companies before joining Semrush, where she was eventually promoted to Head of Design for the Competitive Intelligence and Market Research units.
International awards
