4 Essential Marketing Tactics to Implement for 2024
As 2024 approaches, marketers are planning for how to tackle next year’s goals. Here are a few trends and tactics brands should consider to set themselves up for success.
Authors
Get to know the Semrush employees who contribute articles to our blog.
Andrew Warden (he/him)
Andrew serves as Semrush’s Chief Marketing Officer and leads a team of over 150 global marketing and communications professionals. Andrew has a demonstrable track record in building and optimizing global marketing functions from the ground up. He has lived and worked in some 20+ countries, with a primary focus on digital marketing and digital transformation. Prior to Semrush, he held CMO roles and led global marketing functions at UnitedLex, SoftServe, Cisco, GfK, and more.
Anastasia Eliseenko (she/her)
Anastasia discovered her passion for people and their unique cultural nuances during her university years. This fascination solidified her career path toward culture and Diversity, Equity, and Inclusion. Over the past six years, she has actively shaped and promoted these values, including through the organization of corporate events. At Semrush, Anastasia took the lead in developing the company's cultural direction from its inception and spearheaded its DEI initiatives. Under her leadership, the DEI Policy and Manifesto was created, and six DEI communities were established.
Alex Sokolnikov
Alex is the Product Owner for one of the Semrush tools–ContentShake AI. His main area of interest is launching products from scratch, finding product-market fit, and bringing products to self-sufficiency within a year. Under his leadership, ContentShake evolved into an AI marketer assistant tool, using advanced AI models for SEO-relevant content generation and competitor analysis.
