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Email Marketing Team lead (Email Agency)

MarketingRemote, Netherlands

Hi there!
We are Semrush, a global IT company developing our own product – a platform for digital marketers.

To keep up with our rapid growth in the new markets, Semrush is looking for an experienced and motivated Email & Marketing Team lead to join a dynamic Email Agency team!

Tasks in the role

  • Manage email campaigns, support the customer lifecycle (engage, convert, up-sell/cross-sell).

  • Work closely with internal partners, including business, engineering, design, legal, and bringing ideas to life that increase user engagement with the product.

  • Optimize email campaigns end-to-end, including concept development, audience segmentation, email deployment, performance reporting, and ongoing testing.

  • Work with cross-functional teams to ensure on-time and high-quality delivery of initiatives by balancing business needs versus technical constraints.

  • Execute thoughtful experiments to unlock high-impact programs, and leverage automation to maximize user engagement & retention.

  • Analyze campaign results, make recommendations & implement changes based on key findings.

  • Provide task requesters with email analytics (custom reports, analysis of sent-out email).

  • Provide departments with best email practices of industries (content performance, technical implementation, trigger scenarios).

They say there are no perfect candidates, but that might well be you, if

  • 2+ years leadership experience in email marketing or digital marketing.

  • 5+ years expertise in multi-lingual email campaigns and workflows.

  • Proven experience with Marketo is a must.

  • Extensive knowledge of customer journeys, lifecycle campaigns, and segmented communication strategies.

  • Strong analytical skills, understanding of A/B testing, ability to draw conclusions from data and act accordingly.

  • In-depth knowledge of email best practices to increase deliverability, engagement, and conversions.

  • Excellent written and verbal communication and presentation skills, a proven ability to lead day-to-day relationships, and work with multiple contacts successfully.

  • Work experience as a client-facing account manager at an agency is a plus.

  • Highly motivated and able to work in a fast-paced, deadline-sensitive, detail-driven environment.

  • Great team spirit; strong communication and collaborative skills.

We will try to create all the right conditions for you to work and rest comfortably

  • Work format Choice: It’s up to you to decide what work format works best for you. You can #wfo, #wfh, or mix both.
  • Flexible working day start
  • Health insurance coverage (up to 120 eur/month)
  • Working from a modern coworking space (or working from home)
  • Commuting expense coverage - NL Business Card
  • Internet coverage (up to 30 eur/month)
  • Corporate events
  • Annual paid vacation (25 days)
  • Training, courses, conferences
  • English and Dutch courses
  • Gifts for employees

Finally, a little more about our company

Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media and competitive research campaigns and get measurable results from online marketing.

We've been developing our product for 13 years and have been awarded G2's Top 100 Software Products, Global and US Search Awards 2021, Great Place to Work Certification, Deloitte Technology Fast 500 and many more. In March 2021 Semrush went public and started trading on the NYSE with the SEMR ticker.

10,000,000+ users in America, Europe, Asia, and Australia have already tried Semrush, and over 1,000 people around the world are working on its development. The Semrush team is constantly growing.

Our new colleague, we are waiting for you!

Semrush is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, creed, color, national origin, sex, pregnancy, sexual orientation, gender identity, gender expression, age, ancestry, physical or mental disability, or medical condition including medical characteristics, genetic identity, marital status, military service, or any other classification protected by applicable local, state or federal laws. All employment decisions are based on business needs, job requirements, merit and individual qualification

Anastasiia

Anastasiia

Talent Acquisition Specialist

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