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Demand Generation Business Analyst

MarketingSpain

Hi there!

We are Semrush, a global Tech company developing our own product – a platform for digital marketers.

Are you ready to be a part of it? This is your chance! We’re hiring for Demand Generation Business Analyst.

Tasks in the role

  • Own the creation, maintenance, and optimization of demand generation reports and dashboards.

  • Analyze marketing campaign performance and uncover actionable insights to improve channel efficiency and pipeline contribution.

  • Refine and operationalize attribution models to better understand the impact of multi-touch campaigns.

  • Identify funnel drop-offs, performance gaps, and optimization opportunities across paid and organic channels.

  • Partner with demand generation, product marketing, and RevOps to ensure unified tracking and measurement.
    Pull, clean, and synthesize data from platforms like Salesforce, Marketo, Google Ads, LinkedIn, and GA4.

  • Standardize UTM tracking and campaign naming conventions across platforms.

  • Support quarterly and annual planning with data-driven insights and performance forecasts.
    Monitor lead scoring, engagement trends, and buyer journeys across segments and personas.

Who we are looking for

  • 3–6 years of experience in demand generation analytics, marketing operations, or revenue marketing.

  • Proficiency with CRM (Salesforce), MAP (Marketo or HubSpot), and analytics tools (Looker, Tableau, Power BI).

  • Solid understanding of B2B marketing funnels, lead lifecycle tracking, and pipeline metrics.
    Advanced Excel/Google Sheets skills; SQL familiarity is a strong plus.

  • Strong analytical mindset with an ability to interpret complex data and translate it into actionable marketing recommendations.

  • Exceptional communication and collaboration skills; comfortable working across marketing, sales, and RevOps.

    They say there are no perfect candidates, but that might well be you, if 

    • You are Data-Driven: You are passionate about data and analytics and uses them to track progress, change trends and build strategies

    • You embody our core values: Trust, as we value open communication and authenticity; Sense of Ownership, as you believe in the importance of dedication and commitment; and Enthusiasm for Constant Change, as we are always striving for improvement.

    • You have a strong willingness to learn, adapt, and embrace new challenges in the ever-evolving world of design.

    We will try to create all the right conditions for you to work and rest comfortably

    • Flexible working hours

    • Unlimited PTO

    • Flexi Benefit for your hobby

    • Employee Support Program

    • Loss of family member financial aid

    • Employee Resource Groups 

    • Meals, snacks, and drinks at the office

    • Corporate events

    • Teambuilding

    • Training, courses, conferences

    • Gifts for employees

    A  little more about our company

    Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media and competitive research campaigns and get measurable results from online marketing. 

    We've been developing our product for 16 years and have been awarded G2's Top 100 Software Products, Global and US Search Awards 2021, Great Place to Work Certification, Deloitte Technology Fast 500 and many more. In March 2021 Semrush went public and started trading on the NYSE with the SEMR ticker.

    10,000,000+ users in America, Europe, Asia, and Australia have already tried Semrush, and over 1,700 people around the world are working on its development. The Semrush team is constantly growing.

    Our Diversity, Equity, and Inclusion commitments 

    Semrush is an equal opportunity employer. Building a better future for marketers around the world unites people from all backgrounds. Even if you feel that you don’t 100% match all requirements, don’t be discouraged to apply! We are committed to ensure that everyone feels a sense of belonging in the workplace.
    We do not discriminate based upon race, religion, creed, color, national origin, sex, pregnancy, sexual orientation, gender identity, gender expression, age, ancestry, physical or mental disability, or medical condition including medical characteristics, genetic identity, marital status, military service, or any other classification protected by applicable local, state or federal laws. 

    Our new colleague, we are waiting for you!

    At Semrush, we take a serious and comprehensive approach to hiring new people. We welcome those who are professionals in their field and passionate about their work to join our team.

    A “five-minute interview” or “get a job in three clicks” approach is not the way we work.

    During the interview, we ask candidates to talk about themselves and their background in detail. We try to discover the most important aspects about the way someone works and their personality before a job offer is made.

    Up to 3 days

    Once the resume is received it will be reviewed by a member of the Talent Acquisition team. We try to provide feedback within three working days.

    Flexible approach for an interview format

    We’re flexible and open for both online interviews and personal meetings at the offices. Choose the option that’s most suitable for you!

    In order for the online meetings to be productive, we suggest following these tips to make sure you are set up well:

    • Join the interview from a laptop or desktop computer (not a smartphone). You may need to print something or present your screen during the interview.
    • Please turn on your camera. Visual communication is especially important for us.
    • Choose a quiet place to talk. Attending an interview from the street is not a good idea.
    • Keep your phone at hand in case there are technical issues that mean we have to continue the interview by direct call.

    Good luck!

    Marketing

    The Marketing team does much more than just promote and advertise Semrush products. They also inspire marketers around the world with their work.

    Demand Generation Business Analyst

    Colleagues from this team are responsible for establishing marketing strategies and conducting market target audience research. They work with content, create and implement advertising campaigns through multiple promotion channels. The team is also closely involved with the Development, Design, Customer Success, and Sales teams. Web content, newsletters, banners, references in the media–all this is created by our Marketing experts.

    The Marketing team is truly international and dispersed across the globe. But despite the differences in locations and time zones, our teams work tirelessly together on their common goal: to support one billion marketers in achieving their goals. Can we do it? Certainly!

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