Director of Product Marketing (Product Growth Division)
Hi there!
We are Semrush, a global Tech company developing our own product – a platform for digital marketers.
Are you ready to be a part of it? This is your chance! We’re hiring for Director of Product Marketing (Product Growth Division).Tasks in the role
Define and champion the vision of “what great looks like” for product marketing at Semrush, setting benchmarks and cultivating a high-performing, innovative team.
Serve as the connective tissue between product, marketing, sales, and customer-facing teams to ensure alignment on priorities and outcomes
Develop a robust customer storytelling strategy rooted in unique selling propositions (USPs), customer research, market trends, and behavioral insights
Lead qualitative and quantitative research initiatives, partnering with user experience research (UXR) and analytics teams to uncover customer pain points, decision-making processes, and emerging trends.
Transform customer and market insights into value propositions, messaging, and positioning that resonate with multiple audience segments.
Play a pivotal role in the GTM planning for product launches and marketing campaigns, collaborating with Global Marketing to ensure messaging is integrated into brand, content, PR, paid media, and customer marketing.
Drive cross-functional efforts to ensure product experiences and messaging support commerce, adoption, and engagement goals.
Collaborate with data science, finance, and analytics to define KPIs, forecast business impact, and continuously optimize performance.
Implement in-product messaging and user journey optimizations to enhance conversion rates and drive measurable growth.
Partner with Global Marketing to optimize acquisition and retention strategies while driving user engagement across the funnel.
Build and mentor a diverse and high-performing product marketing team, fostering a culture of collaboration, innovation, and excellence.
Partner with executive leadership to identify priorities and influence product roadmaps, ensuring market needs and opportunities are central to decision-making.
Who we are looking for
Bachelor's degree in Business, Marketing, User Experience Design, or a related field. MBA or advanced degree preferred.
Proven experience (10+ years) in a leadership role focused on product marketing and business strategy, including leading GTMs and product launches in SaaS environments.
Digital customer experience, user experience, or digital marketing in the SaaS industry.
Proven success in both SMB and upper-market marketing, with strong performance marketing and product-led growth experience.
Deep understanding of SaaS business models, including B2B and B2C strategies.
Experience managing diverse customer segments, including marketplace audiences.
Background in new product development and lifecycle marketing, with a proven ability to influence product roadmaps.
Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
Strong communication and storytelling skills, with experience presenting to executives and managing high-stakes projects.
Strong leadership and team management capabilities, focusing on mentorship and talent development.
Proficiency in leveraging data and analytics to make informed decisions and optimize the customer experience.
We will try to create all the right conditions for you to work and rest comfortably
Flexible working hours
Unlimited PTO
Flexi Benefit for your hobby
Employee Support Program
Loss of family member financial aid
Employee Resource Groups
Meals, snacks, and drinks at the office
Corporate events
Teambuilding
Training, courses, conferences
Gifts for employees
A little more about our company
Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media and competitive research campaigns and get measurable results from online marketing.
We've been developing our product for 16 years and have been awarded G2's Top 100 Software Products, Global and US Search Awards 2021, Great Place to Work Certification, Deloitte Technology Fast 500 and many more. In March 2021 Semrush went public and started trading on the NYSE with the SEMR ticker.
10,000,000+ users in America, Europe, Asia, and Australia have already tried Semrush, and over 1,700 people around the world are working on its development. The Semrush team is constantly growing.
Our Diversity, Equity, and Inclusion commitments
Semrush is an equal opportunity employer. Building a better future for marketers around the world unites people from all backgrounds. Even if you feel that you don’t 100% match all requirements, don’t be discouraged to apply! We are committed to ensure that everyone feels a sense of belonging in the workplace.
We do not discriminate based upon race, religion, creed, color, national origin, sex, pregnancy, sexual orientation, gender identity, gender expression, age, ancestry, physical or mental disability, or medical condition including medical characteristics, genetic identity, marital status, military service, or any other classification protected by applicable local, state or federal laws.
Our new colleague, we are waiting for you!
At Semrush, we take a serious and comprehensive approach to hiring new people. We welcome those who are professionals in their field and passionate about their work to join our team.
A “five-minute interview” or “get a job in three clicks” approach is not the way we work.
During the interview, we ask candidates to talk about themselves and their background in detail. We try to discover the most important aspects about the way someone works and their personality before a job offer is made.
Once the resume is received it will be reviewed by a member of the Talent Acquisition team. We try to provide feedback within three working days.
Flexible approach for an interview format
In order for the online meetings to be productive, we suggest following these tips to make sure you are set up well:
- Join the interview from a laptop or desktop computer (not a smartphone). You may need to print something or present your screen during the interview.
- Please turn on your camera. Visual communication is especially important for us.
- Choose a quiet place to talk. Attending an interview from the street is not a good idea.
- Keep your phone at hand in case there are technical issues that mean we have to continue the interview by direct call.
Product & Development
The name Product & Development (P&D) is self-explanatory. More than 50 teams are involved in creation and development of Semrush products.
Fun fact: many P&D teams have some playful names—like the Geese Team or Sugar Team. Some teams opt for rather unusual colors, like “avocado” or “coffee.” Instead of mundanity, we strive to enjoy bright daily routines. The spirit of creativity is in Semrush’s DNA.
In every location, the team set-up looks similar: the Product Manager is responsible for the tool development strategy. Then there are Backend, Frontend, or Fullstack developers, and a QA Engineer. However, there are frequent exceptions. For example, some teams may include a Data Scientist or a DevOps Engineer.
The P&D team has bases in Spain, Germany, the Netherlands, Czech Republic, Poland, Cyprus, Serbia, and Vietnam!
Our P&D colleagues work in sprints and believe that releasing a new feature on Friday might not be the best idea.